Executive aviation has small dreams
Private Airlines aim at the middle size business to recover momentum.
A battle is emerging in the skies: over who is going to transport those working in a globalised economy in which businesses are expanding through and outwith time zones and continents. While large airlines are becoming more competitive with new and better – and expensive – offers to its business passengers, executive (or private) aviation is gaining momentum to bring them to the promised land: convincing businesses with international ambitions that using a private aeroplane is not a luxury, but instead an economically reasonable decision which allows a more efficient use of time.
The United States' association in the sector, the National Business Aviation Association (NBAA) justifies this affirmation with a report published in 2010, which investigated 384 businesses...